The Employee Action Framework
Most internal comms frameworks treat behavior as something that follows good messaging. EAF flips that. It starts with the behavior you want and builds the message, channel and timing around it.
Internal communications grew out of public relations, so it focuses on delivering information. Models like Know, Feel, Do assume people act rationally.
Research on behavior says otherwise. People act on habit and quick thinking, shaped by their environment, their peers and who delivers the message.
EAF draws on communication research, behavioral economics and marketing to build a system for getting employees to act.
Six layers, from diagnosis to system
Each layer will open with guides, templates and tools as it launches.
- 1
Audience Architecture
Define who matters and how influence flows, beyond roles and demographics.
Coming soon - 2
Behavioral Design
Make the action doable in real conditions, with less friction and a clear prompt.
Coming soon - 3
Persuasion Architecture
Choose the right approach for how closely people will read, and avoid backfire.
Coming soon - 4
Social Proof & Leadership Modeling
Use what peers and leaders do to shape what feels normal.
Coming soon - 5
Internal Comms System Design
Match channel, timing and repetition to the task.
Coming soon - 6
Measurement & Iteration
Track what people did, not just what they opened, and improve.
Coming soon
Get early access to the full framework
We're building the rest of EAF now. Join the list and you'll be the first to get each layer as it launches.
Start now with the free checker
It applies the framework's principles to any message you paste.